VRT
Jouw VRTHow can the VRT evolve from being just a company name to a full-fledged media brand with its own voice? That was our briefing in a nutshell. To achieve this, we developed a clear positioning and a unifying and brand-enhancing campaign with the slogan 'VRT. Completely yours.'
With the question 'how can the VRT become even more yours?' everyone is invited to share their opinions and ideas on vrt.be. Based on the results, the VRT will work in the fall to become even more relevant for Flanders.
With the question 'how can the VRT become even more yours?' everyone is invited to share their opinions and ideas on vrt.be. Based on the results, the VRT will work in the fall to become even more relevant for Flanders.
